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EXAM QUESTIONS FOR THE MID SEMESTER TEST 1. Describe two dissimilar site grocery stores, for two different w ares or serv deoxyephedrines you, your friends, or your family check recently purchased or used. Kotler p13 Target Markets, Positioning, and Segmentation A marketplaceer brush off rarely satisfy everyone in a market. Not everyone likes the resembling cereal, hotel room, restaurant, automobile, college, or movie. Therefore, marketers start by dividing the market into segments. They identify and pen distinct groups of buyers who might prefer or require varying product and serv grouch mixes by examining demographic, psychographic, and behavioural differences among buyers. WAL-MART Wal-Mart uses segmentation to reach customers in different geographic markets, with its current Store of the Comm building blocky concept. straightway over two twelve Wal-Mart stores have been designed to ruminate the communities in which they are located. For instance, theres a Wal-Mart with a Western flair in Ft. Collins, Colorado, and a two-level art-deco-inspired unit to draw in wealthy African Americans in Baldwin Hills, California. In an effort to cater to the countrys fourth-largest Amish community, the Middlefield, Ohio, Wal-Mart offers hitching posts outside for horse and buggies, block ice for refrigerators, and a huge assortment of denim fabric for reservation employment pants.

After identifying market segments, the marketer then decides which pledge the greatest opportunity-which are its soft touch markets. For each, the firm develops a market offering that it posi tions in the minds of the target buyers as d! elivering some exchange benefit(s). For example, Volvo develops its cars for buyers to whom safety is a major concern. Volvo, therefore, positions its car as the safest a customer can buy. Companies do best when they choose their target market(s) care mounty and prepare tailored marketing programs. 2. What factors contributed to changes in attitudes of women during the bypast thirty years? 3. What is...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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