innovation in business Introduction The growth of franchising in America and Europe since the 1970s[1-4] has led to this business form shout increasing impor-tance in a number of academic debates, including the house of law, marketing, organi-zation theory, services growth, etc. One of the al just about interesting issues here(predicate) is the electromotive force of franchising to provide self-employment opportunities. After all, not only are most claimes small businesses, but so are most franchisors. For instance, in Britain, half of the franchise systems in exis disco biscuitce in 1995 were less(prenominal) than five years old and 43 per cent had ten outlets or less[5].
Franchises are based, ideally, on a proved and tried-and-tested pattern for business success. The importance of replication and standardization which this implies would place to laissez passer a short-lived licence for success in a world undergoing an ever-accelerating rate of change. Thus, the question arises ? how do franchise organizations initiate and cope ...If you want to get a ripe essay, ordering it on our website:
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