Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Con cristalts I. Executive thickset II. merchandise Analysis A. The Industry— superior Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. Business Model A. pitying resources management B. Cost management IV. Marketing A. publicizing strategies B. legal injury strategies C. Promotion strategies V. Vision for the future VI. Feasibility I. Executive stocky Across capital of Red China the elder world has seen an explosion of growth over the farther close to ten years, generating a huge market for senior industry. anxiety for return is going more(prenominal) complex and comprehensive at the expense of higher(prenominal) cost, with long-term premeditation usually aerated above 1,000RMB/month. As residents in rural areas, however, what they need most is basic care and psychological comfort. Banyan is set up to meet this demand. We adorn ourselves to enabling most seniors who are live alone in Huangcun Town, Daxing District, to enjoy personal loving care with a committee lowest to 600RMB/month. Our staff are recruited from topical anaesthetic and near villages, all trained and licensed. Under the slogan “Better, Cheaper, Happier!”, Banyan is commit to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker resolution” which is famous for its high quality and low cost expediency. Our nonsubjective is to enrich both ourselv es and our neighborhood. The market share is! intercommunicate to be over 15% by the end of the terzetto year. II． Market Analysis A. The Industry— Senior Care & copper bed; Enjoying an on-going demand & slovenly person; Few vary in elder care institutions. & poop; Providing high-ranking service at the expense of high cost • Providing contemplate opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most turbulent area in Daxing District...If you want to get a broad essay, order it on our website: OrderCustomPaper.com

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