'Lakeland Wonders Case Study Essay\r'

'1. How leave behind the new chief executive officer’s vision transform the Lakeland Wonders brass?\r\n• alter of brand image- no weeklong ‘Handcrafted with pride in the USA’. • Change of organisational culture with the proposed expansion. • Create new revenue enhancement streams with expansion into new markets. • Departure from the tralatitious style of the company.\r\n2. What argon the main charges of the stakeholders who do not agree with her vision?\r\n• wrong of Lakeland Wonders image and ‘94 year impost’. • Expanding too quickly could damage the company, concern over speed of change. • Potential logistics issues with outsourcing.\r\n• patronage over quality control and doable damage to brand image. • Local, long limit partners would be lost. • newfound chief executive officer’s lack of clear brand dodge for proposed new products. • Union issues- threatened by outsourcing, not consulted earlier on, etc. • New CEO’s plan to leave in new people (Cecil, Pat) will make long term employees tang threatened and insecure.\r\n3. Does your group intend the proposed outline is a good strategic imprint for Lakeland Wonders? If yes, why? If not, why not?\r\nWe think that the proposed strategy is a good go bad for the following reasons: • Increased growth potential, change magnitude profits- enabling the company to grow in line with targets set by board. • expanding upon into growing market-mid non-electric market only ingredient predicted for double digit growth. • Ensures the company cadaver competitive over the long term.\r\n• equal effective. • New staff, new ideas and fresh growth- boilers suit improvement for the company.\r\nHowever there are also some negatives: • The overall grooming is needs to be effective and do it otherwise it could be damaging to the company. • CEOâ€⠄¢s push to force through the changes is causing divisions within the company. • Potential liberation of the core quality of the company (traditional, do in USA, etc.) • Risk alienating current customers.\r\n'