'Marketing and Woolworth\r'

'What you have to do For this assignment, you be required to: Re take c atomic number 18 into an organisation that you are beaten(prenominal) with Collect germane(predicate) information for custom in completing the tasks of this assignment To perform the tasks satisfactorily, you impoverishment to withdraw extensive secondary research using search engines, the useful websites in the App demolitionix of OTEN learning resources and both other relevant sources of information. This assignment continues from Assignment 1. You whitethorn need to refer to Assignment 1 to make do the following four tasks.Suggested response length: 8-10 pages deputes Task 1 (25 marks) Describe the performance of a upstart merchandising program or a grocery storeing invent of the organisation. You are required to describe wide-eyed and specific action programs (what, when, who and how) with reference to the commercializeing variety elements. Woolworth is a retail primary activity in super fo odstuff and has a portfolio barter organization which is similar to wes makeers, like BIGW, gasoline and liquor gillyflowers bonds, it is a big huge domain of consumer favourite steels.It is a big argument industry and need a bell leadership slaying plan for the lodge to success and achieve their accusation and goals. in Sydney . Woolworth comp both has the board ,of animal trainers act in behalf of plowshare holders in supervising. And managing is to planning and managing a trade unspoilt plan for marketing to be always the company to be a fresh food quite a little. the implementation plan for Woolworth is to focus on some areas in company like water , sourcing, packaging, waste and thousand stores positivistic challenges and opportunities to way forward including our target . he measurement of our environmental by rhe mission from farm to market , from market to dissemination centre, from distribution to store from store to home . the sustainability scheme fo r Woolworth to give the importance issue to the business feedback reciving from stakeholders . woolworth commitments, policies and performance details on our corporate righteousness in Woolworth website. This strategy allow for help to make environment issues with the work that Woolworth mangemnt are al active doing around the economic and social blow for the company . Working group to develop Woolworth strategy to energy and green house . sustainable conduct targets ,waste, packaging and water. The groups come from all different places of the business to establish the implication and practical consideration behid the commitments and targets * http://www. woolworthslimited. com. au/icms_docs/130514_Doing_the_Right_Thing. pd Rom market placeplace, Shareholders, government suppliers, guests Workplace Employee surroundings CO, energy, water, waste, resources, biodiversity To create a trade mark ( strike forth, logo, etcetera , and have it registered (protection of Intellectu al property in devout orders www. ipaustralia. gov. au) > point of intersection/brand handler > Consultation with company lawyers, external consultants and major stakeholders (if need be) > Registration on/before destination of family line. 2. The fruit should be available for despatch to retailers by the end of December * Product : Woolworth has a modernistic organization focus on marketing efforts on their customers to give the consumer a health and fresh brand to use on their cheeseparing brand , Woolworth attention has a new harvest-time call whatMacro Wholefoods it is a market brand organic for almonds and semolina and walnuts ec… large organic the new range of products has a gluten wanton and that is actually safety and healthy for any family in health issues . who Woolworth motorcoach proud to bring macro instruction instruction wholefoods in market. Woolworth is a big local business employer of more(prenominal) than 192,000 people and commi tted their own suppliers , producers and manufactures. at that place is board of directors in Woolworth this board role is to defend and serve interests of shareholders by overseeing and assess value and look of the company .Management board to take responsibility and right decisions across the company brand . what to purchase what to brand is good for marketing in Woolworth companies . how Woolworth limited managers are best Australian organised and trusted for the good brand and fresh brand by with everlastingly checking if suite to consumer what is need to be in market how the superior should be and any effects for this motley brand what the effect should be a involvement on packaging when should be eating and when is coating date . packaging to be safety and good looking positively charged easy to use . very product should registered a trade mark for any new brand in market give the fees for new brand and application to go through with(predicate) to completed . the c onsultation for the brand company impart check if this new macro product result suit Woolworth production system . it is an enough f program for this macro product against any competition funding available to develop new macro product . ( peter flux page 259 ) when the product application start in 4/2/2009 and should be end it three month by and by around 4/5/2009 has to be ready for determine and prepare to be in market .Determine and finalise the price incline for retailers > marketing manager > establish on info from gross revenue people + industry info from MKIS, relevant macro-environmental Factors > price list ready for retailers on/before October 2. Determine price strategies > marketing manager > feedback from salespeople + Nature of product, marketing objectives, etc. > by the end of August Pricing : pricing is very important elements in marketing mix or any new product in market price should be clear to customer and also match the quality of the pro duct . arketing manager for Woolworth will determine the price of the product by the cost and company position in market and what level of competition in market for this product . in that location is many another(prenominal) competitors in pricing by auction markets there is many sellers to buy the product through the websites from different company . there is a costs , positioning and competition in for each one market that is why manager in Woolworth should depending in how and where market the product price and what value . And intelligence the customers and consumers better, to improving product according to their needs. t hypertext mark-up language http://www. woolworths. com. au/wps/wcm/connect/Website/Woolworths/Our+Brands/Macro Determine distribution strategies (selective, intensive, etc. ) > marketing manager + marketing/sales team > based on market coverage, competition, cost of distribution, etc. > on/before 30 family 2. Determine channel management strategi es > marketing director > in consultation with marketing/sales people, relevant stakeholders, etc. gt; on/before 30 September http://www. woolworths. com. au/wps/wcm/connect/website/woolworths/abou What will be carried out? Woolworth called fresh food people has a good low prices for food and grocery all family need it in store , includes vegetable , meats , groceries items and packaged, liquor in different brand , petrol, general merchandise plus home improvement and hotels http://www. woolworthslimited. com. au/page/Who_We_Are/Our_Brands/ Who is obligated?Woolworth company has the board ,of directors act in behalf of share holders in supervising. Company supervising and managing is to planning plus managing a good plan for marketing * . there is board of directors in Woolworth this board role is to take on and serve interests of shareholders by overseeing and assess value and quality of the company . * Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companys .How it is through: Woolworth is a big local business employer of more than 192,000 people and committed their own business of many thousands local farmers, producers and manufactures. When it should complete: Promotion: 1. Salespeople to call on all retailers and secure orders for production > sales manager/sales people > develop a customer call plan that covers all sales territories + info from MKIS, etc. > before November 2. Develop a advertizing media schedule > advertising/marketing manager > based on ad budget, types of media options, etc. gt; by the end of November People: Physical process: Physical endorse: 4Ps or 7P depending on the nature of the products or work Task 2 (25 marks) lay and describe both sales forecasting techniques that could be used by the organisation or in the industry. You can use two of the following sales forecasting techniques: Market build-up meth od Survey of buyers intentions Composite of sales upshot opinions Expert opinion Delphi method Regression outline or any appropriate techniques. Critically mensurate the two sales forecasting techniques.Task 3 (20 marks) Identify and describe four pecuniary ratios used for measuring stick and monitoring the performance of the marketing program or the marketing plan of the organisation. Relate your discussion to any relevant marketing mix elements. Task 4 (30 marks) Describe five evaluation and monitoring chair methods for the marketing program or the marketing plan of the organisation. You need to demonstrate your skills and knowledge of marketing metrics, financial metrics and benchmarking industry best practices based on reliable sources of secondary information.\r\n'