Branding strategy for Mobinil Essay

1. Given all the changes in the branding strategy for Mobinil everywhere the years, has the Mobinil brand conveyed a consistent meaning to customers? Is this a benefit or detriment as the mobile service provider business moves transport in Egypt with the entry of Etisalat and Vodafone?In my opinion, Mobinil has conveyed a consistent meaning to customers because nevertheless after years of existing, they still focus on their main bang providing reliable and simple services that increase interaction and improve communication. I believe that entry of Etisalat and Vodafone was a benefit, because even though Mobinil was non a monopoly any more than, it still could learn from competitors and improve their service to satisfy customers needs. Mobinil does researches to be apprised of competitors strengths and weaknesses that help the fraternity to stay successful.2. What is Mobinil selling? What are customers really buy?Mobinil is selling mobile devices and services. Customers are b uying ability to communicate and on-the-go connectivity gist product. They are buying mobile devices and services actual product. While buying mobile devices, people also get warranties and instructions that help them with using the device augmented product.3. Will the many reasons for Mobinils success slip away to work with the increasing presence of Vodafone and Etisalat? Why or why not?In my opinion Mobinil will still be successful because the company always does researches to know what competitors are doing, so they can provide disclose service for their customers. Mobinil now is the leader for mobile services in Egypt and I believe they will continue to improve their work because of their successful selling strategy and customers loyalty.4. What futuristic strategic recommendations would you make to the Mobinil brand managers? Try to tally customer expectations and reach the desired level of excellence. Mobinil should also make more agreements with networks in