Feasibility study Essay

Sometimes a full-scale study can non be justify because there argon too many unknowns, or because a small piece of tuition is lacking. In such circumstances a feasibleness study may be warranted. A feasibility study is undertaken earlier the real spirt to determine whether to proceed with a project and answer the beaver approach to adopt.Feasibility studies can be extremely great in reducing uncertainties for planning the definitive study, and often provide reassurance to funding bodies that the work has been thoroughly thought through.s Our handicraft Queen Pitahaya crop make (flying lizard Fruit) bears the vision of providing fun, deliciously appetizing, uniquely enchanting nutrition and drinking point of intersections fleck maintaining our commitment to uncompromised smell at economical rates with a heartening purpose to cater to societys needs, savor and preferences or else than simply convincing our customers to try and manage whatever carrefours we develop. D ragon harvest-time contains very much wellness benefit and uses, that is why we develop something that leave al ace real service customers satisfied their needs and wants. Queen Pitahaya Fruit wit keeps our body wellnessy, inside and out.Developing a new product for the unrestricted is never an easy undertaking. The number of new products that actually make it is insignificant to the total numbers that ar actually produced. We as a scholar believe we have found one and only(a) of those products that ordain make an tint and ultimately be successful is a jolt. The healthy perk up go out provide our customers with an almost endless amount of healthy alternatives to the other drinks. This information go out provide sales, costs, profits, market, competitors, distri justion, and the macro environment balance. The healthy fruit shake up get out promise you customers to provide the quality, reasonably priced product in industry. We target for continuously generate awar eness, interest and desire for our product, resulting in frequent purchases by the customers.II. INTRODUCTIONA. Background of the StudyDragon Fruit flap has a delightful and pretty mild taste, not too sweet but just perfect to appeal with the consumers taste buds. It is made from fresh tartar fruits, non fat milk, and light-green stevia.Our product will head numerous health benefits that are good for the body and will cater the ever sum up requisite for a healthy diet and beverage choice, diets and losing freight. Dragon fruit are among the many wonder fruits that are express to provide quadruple health benefits and include a whole array of nutrients, vitamins, fiber and anti-oxidants. It is best for all diets because it has low calories and is rich in fiber that can help avoid constipation, improve your digestive health and help you reduce burden naturally without health risk. Others call this as a super food due to its powerful healing properties. Non-fat milk which is in addition one of the ingredients of the product offers the goodness of milk but minus the fat, which makes it an easy addition to ones balanced diet. It gives nutrition to those who put importance to managing to control their weight and staying fit.We use green stevia as a sweetener. It is an all-natural food supplement that is said to be 300 times sweeter than ordinary cabbage. Proven by experts, green stevia has zero calories, zero fats, zero sodium and zero cholesterol. B. Name of the endeavor The call in of the enterprise is one of the most important things that are necessitate in the pedigree.QUEEN PITAHAYA FRUIT SHAKE is the primary constitute of the short letter. PITAHAYA originated from the word Hylocereus undatus commonly known as potassium hydrogen tartrate fruit is among the most nutritious and wonderful exotic fruits. Hylocereus undatus is one of the most popular and cultivated cacti species of the genus Hylocereus, especially for the fruit industry while we choose the name QUEEN because the 4 partners in the billet are all girls. We earn this kind of name in our business because its easy to memorize or to familiarize by the customers, its unique name and its our way to attract them and it could be a trademark for quality products. C. Statement of the ProblemThese days, consumers are considered as the king of the market. Their needs and demand varies from time to time because of the changes in technology, fashion, tastes, behavior and lifestyle. Consumers of today are befitting more than conscious about their health so as to struggle health related concerns, thus consumers demand for a healthy food choice, diets and losing weight.D. Objectives of the StudyStated below are the lists of objectives that this study is contemplating on pursuing. 1. To offer a healthy beverage that satisfies the fast changing consumer preferences for a shake drink. 2. To be able to earn profit3. To gain market mete outIII. MARKETING PLANA. Analysis of t he Customer EnvironmentThere are groups of customers for our Dragon Fruit Shake and the needs are different from divide to segment. It is primarily focused on segments including Kids, Adults, Health Conscious, and the Youth market. The table shows the segments for Dragon Fruit Shake.Not a child yet not an bragging(a)Possibly wanting to drink what adults drink but without the adult taste Intense competition with both direct and indirect competitors Unbounded changing of customers demand and preferencesE. selling MixProductDragon Fruit Shake is made from pure, fresh and naturally grown dragon fruits. We do not use artificial sweetener but rather an all- natural sugar substitute. It has a delicious, creamy, delightful taste. Each cup of our shake offers a megabucks of health benefits for our customers at an affordable price thus, making their money price spending on. PlaceDragon fruit shake will be having its first store at food court of SM Dasmarias. We will not place our store a t roadside locations as we incite healthy beverage and we dont want our product to be exposed on different toxins and smoke coming from the vehicles. We will die on a safe and clean environment. PriceThe business will use the Cost-plus pricing strategy to calculate for the price of dragon fruit shake. The price will be set based on the production cost, including both direct and indirect cost at our project sales volume, and our standard mark-up. Our product is competitively priced and is truly affordable for consumers to buy. pickings into account the extreme health benefits our product can offer, we are very sure that their money will be worth spending on consuming our product and making it as a staple on their healthy diet. Projected market price for Dragon fruit shake will start at P 26 for small gross sales PromotionIn- store Sampling will be conducting sampling programme at SM Dasmarinas supermarket and at the same time, giving away fliers and supporting them to visit and try to buy the product at the store placed at the foodcourt. Exposition/ Trade fair join trade fairs to increase awareness of the existence of our business. This would also give us the chance to caseful the goodness of our product. We will have free taste of our product and we will also sell our product if spate would love to buy. We will also have the chance to be seen and known by a portion of bloggers.Public RelationSocial Media integration to social media can pee-pee dynamic, measurable ways to engage the community and drive bottom-line results. We will create fan pages on websites, such as Facebook, to start marketing our product online. Often post interesting information about our product, entertaining stories, comments to continually draw interest from consumers. Place ads on Facebook to attract even more consumers to our fan page. We could also have fun games, surveys, contests and customer testimonials. Direct Marketing (For future Direct Marketing efforts) video rec ording, newspapers and magazines will be use to enunciate our product. Our existence as well as the health benefits of the product will be the main focus of the advertisement. Television Shows catering sponsorship on Television Health Shows like Salamat Dok Newspaper advertisement on newspapers like Filipino Daily Inquirer and Manila Bulletin will increase peoples awareness especially the professionals Magazine advertisement on magazines like Womens health and Mens health is directly targeted towards the health conscious market. We will also have advertisement on glaze Magazine. This will be directly targeted towards the Youth market. All this direct marketing efforts can generate awareness and induce them to try and purchase or product. Feedback from CustomersThe Dragon Fruit Shake will be operated by 4 persons as partners. Dragon Fruit Shake was a partnership business accounted as limited firm and owned by the following persons Ma. Fe Victoria N. Alano, Dyann Bucaling, Sharma ine Lyka P. Vecino, and Melody M. Ramos. The business started with a capital amounted to 100,000.00 having equal contributions from the owners.E. organisational StructureThe figure has shown the organizational structure of Dragon Fruit Shake which composes an Operational jitney, Bookkeeper Personnel, Marketing Personnel, and Financial Analyst which all of them contributed to the company.Operational Manager is an area of management have-to doe with with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as hardly a(prenominal) resources as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or services). Bookkeeper in the context of a business is simply the recording of financial transactions.Transactions include purchases, sales, receipts and payments by an individual or organization. Many individuals mistakenly consider clerking and accounting system to be the same thing. This confusion is understandable because the accounting process includes the bookkeeping function, but is just one part of the accounting process. Cashier the officeholder of a bank or business concern in recoil of paying and receiving money and handles cash transactions with customers. Sales Personnel refers to those who work as part of the sales team either in a retail store, call center or individually from home. Sales force-out are employed to sell to other businesses or to individual consumers. work in sales can be demanding or stressful, as much of the role involves working toward sales targets.Sources of Literaturewww.pinoybusiness.com/food-business/starting-a-fruit-juice-and-shake-business/ www.quennsland.qld.gov.au/industry/ food/food-innovation/innovative-food-beverage-products/healthy-foods-biodegradable-packaging www.tutor2u.net/business/marketing/pricing_cost-plus.aspbizfinance.about.com/od/pricingyourproduct/a/Pricing-your-product-using-mark-up.htm kimberlysnyder.net/blog/2013/01/08/superfruitcasaveneracion.com/dragon-fruit-shake/prezi.com/k9oj8jyers1/feasibility-study/www.greenstevia.com.phthenutritionguruandthechef.wordpress.com/2012/05/13www.cookinglight.comwww.fruitasgroup.comwww.cavite.go.ph/home/index.php/ coronation/cost-of-doing-business/minimum-wage Belch (2003). Advertising and Promotions. The McGraw-Hill Companies Kotler et.al (1999). Principles of Marketing. New Jersey, USA. Prentice hall